Our Mission and Vision

Learn about Pink Hope’s life saving mission and the importance of the work we are doing.


Pink Hope
is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer, providing every family the support they need.

Our Vision

Ensuring each family is empowered to take control of their breast and ovarian cancer risk.

Our Mission

  • Provide tools and information to help the general population “know” their risk of breast and ovarian cancer
  • Promote open discussion around family health history in the general population through targeted campaigns and education
  • Provide support and information to members of the at-risk community to help them appropriately manage and navigate their risk
  • Encourage at-risk women to be vigilant and proactive with their breast and ovarian health, resulting in a much earlier diagnosis and better treatment
  • Fund research for the next generation at risk of hereditary cancer
  • Work collaboratively with healthcare providers to ensure a better transition for at-risk women as they move through each key touch point of their journey
  • Advocate for at-risk families

The Outcome from fulfilling our vision & mission

Pink Hope is able to help individuals take charge of their risk and the possibility for them to avoid cancer then becomes a reality.

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Our Story

Pink Hope Founder Krystal Barter is a preventative cancer activist, speaker and author after she discovered her family’s cancer history was not by chance but due to a gene fault called BRCA1 (the same gene made famous by Angelina Jolie) which predisposes the carrier to breast and ovarian cancer. Krystal created the charity from her hospital bed while recovering from her preventative double mastectomy at age 25 (after changes were discovered in her breast tissue) and in 2014 took the final step of having her ovary and fallopian tubes removed to reduce her risk of ovarian cancer. Having experienced the isolation and lack of information for at-risk families – Krystal created Pink Hope for women and families like hers, with the goal of ensuring Pink Hope reaches every corner of the country to find every at-risk family.

Pink Hope became a stand alone charity in 2012 and has become a premier preventative health organisation – supporting thousands of at-risk families around the country and enabling the general population to assess and understand their own risk.

Why we need to exist?

Carrying a genetic predisposition or being at-risk to breast and ovarian cancer can have far‐reaching medical, social, emotional, financial and physical implications for these women and their families. In addition, within this group, these cancers often occur at much younger ages, making the gravity of the situation even more confronting. It is also very important we exist and work hard to find the moderate to at-risk individuals, so we can empower them with potentially life saving information. We can only do this by actively engaging, educating and informing every Australian about risk.

Who does our charity support?

Pink Hope ensures the general population can assess and understand their risk of breast and ovarian cancer. While also providing families facing hereditary breast and ovarian cancer support to navigate their journey.

  • Women and men who are BRCA gene fault positive
  • Families who have a family health history of cancer
  • General population who would like to assess and understand their risk of breast and ovarian cancer
  • Women who have returned an inconclusive result from a gene test
  • Other gene fault carriers like PTEN, ATM, Lynch Syndrome etc
  • Families members supporting the high risk individual
  • General population who wish to be in control of their risk of breast and ovarian cancer.

What are we achieving?

Our organisation is on the forefront of preventative breast and ovarian health in the country. Working hard to ensure we empower every Australian to assess and understand their risk of breast and ovarian cancer. Learn more about our impact and achievements here.

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