Impact and Achievements
As one of the fastest growing organisations in the country focusing on breast and ovarian preventative health and personalised support for at-risk women. We have truly made an impact locally and globally on the cause and our mission.
Pink Hope has seen significant growth since 2012. We are growing and evolving to make sure we meet the needs of our community and cause, while remember the true authentic reason we were created.
Prior to Pink Hope there was no unique Australian based organisation focused on preventative breast and ovarian health.
The success of Pink Hope can be seen through its growth; reaching and supporting an increasing number of women and their families every year since founded.
Advocating for key issues:
- From better access and more equitable access to gene testing here to advocating for a change of Breast Density Guidelines in Australia here. We are the organisation that is dedicated to using our mighty voice to evoke change.
The Angelina Effect
- When Angelina Jolie shared her BRCA status and decisions related to being at-risk, the demand for Pink Hope representation in the media increased exponentially.
- The need for our information and support services for women and their families grew by approximately 701%. Pink Hope is called upon as the leading voice for BRCA mutation carriers and at-risk families around Australia and continues to be a leading voice of preventative health globally.
- Pink Hope has high media engagement. Our advocacy campaigns average 25 million media impressions on day of launch.
- Pink Hope and our founder Krystal is called upon as a leading voice in the preventative health space locally and globally.
The Community & our Reach
- We reach daily over 200,000 people across our communication channels.
- We highlight important stories from our community, ensuring their voice is heard and not forgotten
- Our Campaigns are some of Australia’s most success with #BrightPinkLipstickDay reaching over 300million impressions in its few years.
Knowledge into the BRCA gene mutation and cancer risk is constantly evolving and I feel so empowered and blessed that I have been given the opportunity to take my life in to my own hands to decrease my risk of breast and ovarian cancer, thank you Pink Hope. Jo