Our Mission and Vision

Learn about Pink Hope’s life saving mission and the importance of the work we are doing.

Pink Hope is a Breast and Ovarian preventative health hub, working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer, while providing personalised support to at-risk women. 

Our Vision

Ensuring each family is empowered to take control of their breast and ovarian cancer risk.

Our Mission

  • Provide tools and information to help the general population “know” their risk of breast and ovarian cancer.
  • Promote open discussion around family health history in the general population through targeted campaigns and education.
  • Provide support and information to members of the at-risk community to help them appropriately manage and navigate their risk.
  • Encourage at-risk women to be vigilant and proactive with their breast and ovarian health, resulting in a much earlier diagnosis, potential prevention and better treatment options.
  • Work collaboratively with healthcare providers to ensure a better transition for at-risk women as they move through each key touch point of their journey.
  • Advocate for women and their families at risk of breast and ovarian cancer.

The Outcome from fulfilling our vision & mission

Pink Hope is able to help individuals take charge of their risk and the possibility for them to avoid cancer then becomes a reality.

Our Story | Our Founder

Pink Hope Founder Krystal Barter is a preventative cancer activist, speaker and author after she discovered her family’s cancer history was not by chance but due to a gene fault called BRCA1 (the same gene made famous by Angelina Jolie) which predisposes the carrier to a risk of breast and ovarian cancer. Krystal created the organisation from her hospital bed while recovering from her preventative double mastectomy at age 25 (after changes were discovered in her breast tissue) and in 2014 took the next step of having her ovary and fallopian tubes removed to reduce her risk of ovarian cancer. Having experienced the isolation and lack of information for through her own experience – Krystal created Pink Hope for women and families like hers, with the goal of ensuring Pink Hope reaches every woman and helps them “know their risk and change their future”.

Pink Hope became a stand alone organisation in 2012 and has become Australia’s only and fastest growing preventative health hub – supporting thousands of at-risk families around the country and enabling the general population to assess and understand their own risk.

Why we need to exist?

Carrying a genetic predisposition or being at-risk to breast and ovarian cancer can have far‐reaching medical, social, emotional, financial and physical implications for these women and their families. In addition, within this group, these cancers often occur at much younger ages, making the gravity of the situation even more confronting. It is also very important we exist and work hard to find the moderate to at-risk individuals, so we can empower them with potentially life saving information. We can only do this by actively engaging, educating and informing every Australian about risk.

What are we achieving?

Our organisation is on the forefront of preventative breast and ovarian health in Australia and called upon as a global leader. We work hard to ensure we empower every Australian to assess and understand their risk of breast and ovarian cancer. Learn more about our impact and achievements here.

You may also be interested in