Pink Hope During Unprecedented Times

11 Jun 2020 by Pink Hope Team
Pink Hope During Unprecedented Times

The impact of COVID-19 has been prolific, profound and game-changing for so many across the globe. And while we’re all probably sick to death of the word ‘unprecedented’ it’s undoubtedly going to be a word synonymous forever and always, with the year 2020.

When 2020 began, the team and I were hopeful for an exciting year ahead – the launch of our interactive Edu-Evenings, more exciting events and programs, and of course, our amazing incredible national Information & Support Days, bringing together our community and experts to empower and inspire a proactive approach to preventative health.

And then, COVID-19 struck, and the year we had hoped for took a sharp turn in a direction we could never have foreseen nor planned for.

Now, as we adjust to the new ‘normal’ here in Australia, the team at Pink Hope are reflecting on the last few months and the work we’re doing in order to continue to ensure that our community of women are made to feel supported and empowered, despite the uncertainty around them.

Like so many other industries, the not-for-profit sector has seen a massive shift in multiple ways.

Change In The Way We Deliver Our Services

Firstly, as an organisation whose community craves connection and in-person education, we have had to adapt to the government regulations regarding social distancing and gathering requirements. Key programs, such as our annual Information and Support days, and our community get togethers, SheShares, have been cancelled until such time that the government, and our community feel that it is safe to return.

As a result, we have had to rapidly adapt, delivering new programs, such as our EduEvenings, expert Vlog series and news room articles to continue to empower, connect and inspire our community to take control of their preventative health via their smartphones and computers, rather than in the seat of an auditorium.

You can check out some of our incredible content and expert interviews here

Change In The Way We Aim To Connect & Support

During this period of uncertainty, connection has never been more key. As mental health and anxieties rise due to the stresses of everyday life, on top of the already stressful nature of dealing with an increased risk of cancer, we have looked for new and authentic ways to connect with and support our community.

Soon, we will be launching virtual SheShares, allowing women to connect via online chat groups – a virtual extension of our already successful online Facebook support groups that we run both nationally and, on a state-by-state basis.

And of course, for women doing it tough, we remain a phone call, email or DM away.

Change in the way we get our funding

Of course, while the impact of COVID-19 has seen us become even more connected, and deliver greater quantities of online programs, there remains the most challenging impact of COVID-19, and that’s the reality of our funding.

Fundraising events have been cancelled, our donations have mostly dried up, and our community, so focused on their own wellbeing and survival during this difficult time (and rightly so!) have been unable to fundraise as they normally would have.

What this means for Pink Hope’s future remains uncertain.

More than 30% of our annual funding, which we filtrate through to delivering our education programs and support services, comes through  fundraising and donations channels, and without these, we will struggle to maintain Pink Hope as we know it today. According to some predictions, over one third of Australian not-for-profit’s may completely disappear as a result of COVID-19 and its impact on philanthropy and so, the support of our network, community and broader government has never been more important.

A single $10 donation could enable a woman in our community to receive a much-needed personal phone call from our team, on a day she needs it most. $20 means one woman can get educated to #Knowtheirrisk. $50 provides the platform for five women to connect and share in a supportive online space, whilst $100 means we are able to produce a resource that helps to educate women to make informed and empowered choice’s about their preventative health.

Make a tax deductible donation today, no matter how big or small, it will go a long way to changing not only the future of Pink Hope, but the lives of our community.



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