Pink Hope x Behr & Co

16 Apr 2019 by Krystal Barter
Pink Hope x Behr & Co

We are excited to announce our wonderful partnership with Behr & Co who will be supporting Pink Hope by donating 10% of all “BLUSH” retail sales!

Check out out interview with Founder, Lou, where we talk all things Behr & Co, our partnership and more…

Can you tell us about you and your beautiful business Behr&Co?

Behr & Co is a bespoke homewares brand based in Melbourne which places a strong emphasis on luxe materials and timeless designs. I generally like to work with materials found in the earth that surrounds us. I particularly appreciate natural materials that resemble their own unique DNA, such as natural stone & solid brass. These raw materials are far from perfect, and will age & patina gracefully over time. A natural process that should be embraced, rather than considered a flaw or imperfection.

I’ve always had a strong interest and passion for the design industry. After studying Interior Design in London a few years ago, I realised that owning my own business would allow me the opportunity to ignite my creative spirit, with zero limitations. I love seeing my ideas on paper translate to into a tactile product that my customers will treasure for a lifetime. I am a firm believer in quality over quantity, and endeavour to create design-led products that will continue to inspire and impress.

What is your connection to Pink Hope, and why were you inspired to partner with us?

Pink Hope caught my attention following a recent scare myself. After an anxious wait from an Ultrasound and 2 Biopsies, the results thankfully delivered a benign outcome. The lumps were a combination of complex cysts and fibroadenomas (benign tumors). Both of which were somewhat difficult to assess in an ultrasound due to my dense breast tissue.

The moment I discovered the lump, I wasn’t prepared to take any risks as my Mother was actually diagnosed with Breast Cancer in 2003 (aged 49) and then again in 2010 in the same breast where the mastectomy was originally performed. An unusual and unlucky occurrence. No lump was discovered the first time, instead it was her own Mother who encouraged her to have a Mammogram, even though she was advised to have one at 50. The second time around, Mum did discovered a “pea” like lump after diligently checking her breasts on a regular basis. And so the process began all over again, only this time with more drastic Chemotherapy as well as Radiation, despite the early diagnosis. Chemotherapy always terrified me as I would often think to myself…’how is her body & organs going to handle this harsh chemical’? Mum would often reassure us by saying Chemotherapy is like ‘liquid gold running through my veins.’ Her positive mindset and ability to light up the Chemo rooms with her bright red lipstick, and wig she named “Andy” (short for her name Andrina) meant that we were also able to remain strong and supportive alongside her.

Those were times in my life that I’d rather forget, but at the same token have provided me with a certain level of awareness and diligence (both of which are key in prevention and early diagnosis). Regular breast checks for me, is like doing my weekly grocery shop. We need to eat to survive, just like we need to be diligent with our health before it’s too late. I encourage all men & women to be aware of their bodies and to develop the same habit…it could save more lives!

Days later following the outcome of my scare, I stumbled by a PH billboard and immediately thought to myself that I needed to be a part of this organisation in some way, shape or form. After going though mum’s BC experiences, I wanted to give back to the community in support of Breast Cancer Awareness. I decided to get in touch with Pink Hope and openly shared my story and donation proposition. I was completely humbled by Hannah and Krystal’s warmth and willingness to want to partner with Behr & Co. It gives me so much pleasure to donate 10% of all “Blush” retail sales to the PH Charity. Behr & Co looks forward to supporting PH in anyway possible, and will continue to raise awareness through the promotion of our “Blush” coloured homewares.

Tell us about the beautiful products in the range and why they’re the perfect mother’s day gift? (e.g. materials, craftmanship etc.)

I felt that our ‘Blush’ toned homewares would be the perfect fit for the PH Charity. Each of our metal objects are crafted by hand with skill and passion by artisans in India. The blush is a painted application on Iron metal and is the perfect tone of pink. I feel that our range of Blush Pots, Vessels and Vases will make the ideal Mother’s Day gift. They accommodate flowers, foliage and plants of all scales. Gifting flowers or a plant, particularly to those who are experiencing a moment of hardship in their lives, do wonders for the mind and soul. There is no doubt that Mother Nature has the ability to awaken our senses, and reminds us to be grateful for such natural beauty.

10% of all “BLUSH” retails sales at Behr & Co will be donated to Pink Hope’s life-saving programs and support services. Shop the range here! 


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