As science evolves, so does our understanding of risk and prevention. It is estimated that over 600,000 Australian women are at moderate to high risk of breast and ovarian cancer.
For these individuals, it is imperative we exist and work hard so we can empower them with lifesaving information. We can only do this by actively engaging, educating and informing every Australian about their risk of breast and ovarian cancer.
At Pink Hope, we truly believe our future is bright. We believe our past is what shapes us, while our success and impact is constantly exceeding our initial expectations. To our community, staff, donors, and funders who invest- we can’t say a big enough thank you for the progress you’ve helped us make.
As the new year begins, we’d like to take a step back and reflect on the major milestones we’ve reached and the remarkable accomplishments we’ve made.
Don´t Be Dense
Our Don’t Be Dense campaign was one of the country’s most successful advocacy campaigns in 2017, reaching over 24 million media impressions. The campaign’s primary aim was to bring awareness to dense breast tissue and the risk factors associated. Advocacy regarding dense breast tissue remains on the forefront of goals for Pink Hope in 2018.
Genetic Testing Program
Launched in October of 2016, the genetic testing program reduced local testing prices and ensured that those most in need were informed of options for testing. The campaign had over 26.84 million media impressions, while traffic to the Know Your Risk Tool’s website greatly increased.
Bonnie Rose Project
Pink Hope is devoted to changing the future for families facing a high-risk of breast and ovarian cancer. Established in 2016, the project made contributions to innovative scientific research and funds raised went towards the Walter and Eliza Hall Institute of Medical Research and kConFab.
Know Your Risk Tool
Developed in collaboration with the Peter Maccallum Cancer Centre in 2015 and updated in 2017, it became the most widely used women’s health tool in the country. Its primary aim is to help women understand their risk of breast and ovarian cancer. Since launching, it’s been used by over 44,000 women.
Health & Education Days
Pink Hope’s Information Days are for families at increased risk of breast, ovarian and prostate cancer. Events feature expert speakers, Q&A panels, personal stories and the opportunity to connect with other women at increased risk.
We will constantly evolve to meet the needs of our community while ensuring we utilize funding in the most innovative and cost-effective manner.
With a small but dedicated team, our ability to deliver impactful and successful initiatives, media advocacy, and exceptional programs and support services, show that our new gen organisation doesn’t need millions and a large team to save lives.